To Hashtag or not to Hashtag
Whilst people have been quite excited to see that hashtags have finally come to Facebook, but most people don’t get that they aren’t used in the same way as they are on Twitter. There is even a Facebook page dedicated to the cause entitled, ‘This is not Twitter. Hashtags don’t work here.’
A recent study by Simply Measured said it and a EdgeRank Checker reported the same thing. Both studies found that Engagement per Facebook fan decreased with hashtags and Facebook posts with hashtags had less viral and organic reach, on average, than posts without hashtags.